It is encouraging to see that there is an increase in the demand for green products. This is a strong indicator that people are starting to see with their own eyes, the damage that has taken place and also have an interest in turning the situation around. These consumers realize that the talk about climate change is a lot more than just talk; it is a reality that we are living in right here and now. The proof is all around us and those who have opened their eyes are doing what they can to become a part of the overall solution.
Is the Business World Really on Board With Climate Change?
Before we become too excited about the swing towards green products, it’s important to look at the drivers behind it. Whether businesses believe that climate change is a reality or not, they are following trends which will increase their revenues and offer them tax incentives. The EPA is taking a lead in environmental preservation, aided by the FTC which is in full support of enforcing eco friendly changes. This is after all, a capitalist society and big business is obligated to comply with the green initiatives that have been passed in order to reduce their carbon footprints. This doesn’t mean that they are in agreement about climate change at all. It means that they can profit from the changes that they are required to make.
Wise Investment Strategies
Corporations who invest in green practices can advertise their eco friendly approaches and sell more green products to consumers and they’re coming out well by doing so. But what makes us so certain that all of the companies claiming compliance are making great strides in conservation? There are companies that use the greenwash approach and actively use deceptive advertising to promote green products that have not actually been verified as being what they represent them as. Deceptive terms are being bandied about including carbon neutral, sustainable and compostable but most consumers have no idea what these claims really mean when it comes to the environment.
More Work Needs To Be Done
The FTC has been working on guides for consumers to help them understand the claims made by marketers. These Green Guides are filled with useful information but it doesn’t mean that there is absolute truth in advertising. The hope is that with the recent crackdowns and revisions in Green Initiatives that a broader enforcement of the regulations and requirements will be observed. As it stands, we’re making some very good strides towards the goal but it still doesn’t come close to where we need to be to make a real and lasting positive impact on the environmental ills that are the major contributors to climate change.
Environmental Guilt: How Solar Panel Companies Turn Neighborhoods into Solar Farms
Solar panel companies may be onto a green resource with the capacity to improve the environment, but is their marketing approach doing more good or harm to the cause? While environmental guilt may be effective for some people, it creates hostility in others. We’ve seen an increase in homes which sport the latest solar panels from the roof tops, often in consecutive rows in some neighborhoods. While there may be more people in the community who do believe that solar energy is a good thing, they aren’t thrilled with the way that the panel positioning is changing the landscape.
The Upside of the Situation
An increase in solar energy means that there are fewer households that are dependent upon electrical utility companies. They are using a far cleaner and renewable resource for their power supply. The fact that neighborhoods are showing rows of telltale signs means that something positive is happening in this arena. The Solar Power companies are making a go of it and consumers are paying less for electricity.
The Downside of the Economic Battle
Although solar power is becoming more popular, contractors are having problems marketing it. Residential markets are behind in sales because of the lack of sales training that they have been given. They aren’t prepared to close the sale so potential customers are lost in droves. This isn’t even the tip of the iceberg of the issues coming down the road for solar energy companies. We see powerful utility companies taking an adversarial stance and defensive actions to stop the spread of solar powered homes.
Hawaii As An Example
When the statistics showed that one in ten homes on the island of Oahu were solar powered, the Hawaiian Electric Company decided it was time for an intervention. They began refusing to approve new solar power systems, claiming that they are unreliable and unsafe. Their further assertions implied that the high number of homemade solar power systems had saturated the power grid and the potential for voltage spikes and circuit malfunction was greatly increased creating the possibility of a power blackout. They further offered that any necessary upgrades to accommodate increased solar power usage could result in a cost of thousands of dollars. This seemed to place a hold on new solar installations and the effect has spread nationwide.
The Downside of Solar Power Companies
The predictions for catastrophe have not happened in Hawaii and there is no effort being made to complete a study that began at the time the Electrical utility went into panic mode. Consumers who have already committed to transitioning to solar power have no recourse and are simply out for the money that they’ve already spent. The situation looks grim for solar power in this region. The grid is equipped for one-way power flow and although some installations are approved, the flow has slowed significantly.
The Edison Electric Institute has also joined in the anti-solar power campaign. They report that solar energy power is a way for homeowners to avoid paying their fair share of the expenses for maintaining the power grid and that they are killing revenues while increasing the risk of electricity service disruptions. Utility companies nationwide are fighting against the advance of solar power.
The Economic Reality of Solar Energy
Solar energy is competing with utility companies and taking a good share of their profitable revenues away from them. Decreased electricity bills are so attractive to consumers that many have chosen to make their own solar power by purchasing the components and setting them up. The fight is just beginning and we’ll have to see where it goes, but for now, this clean and sustainable energy resource is under fire.